For those of you, that forgot what content marketing is, let me remind you: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.
Now that we are on the same page, behold – the best content marketing advice we have to offer. Whether you’re a seasoned blogger with strong traffic or a fledgling newbie with a small (yet beautiful), brand-new blog, you’ll find plenty of actionable advice you can use immediately in these 13 tips and strategies.
5. Go After Specific Keywords with Your Content
In an ideal world, we wouldn’t have to worry about SEO. We’d publish insightful, thought-provoking blog posts about our chosen topics, and find enormous online audiences eager to learn from our experience and buy whatever we’re selling.
Obviously, we don’t live in that world, and we do have to think about SEO.
Some content experts advocate for a “keyword-less” approach to content; publishing content that serves reader interests first and foremost, and doesn’t concern itself with anything as “distasteful” as keyword targeting. Again, this is great in an ideal world, but it’s a jungle out there – if you’re not thinking about keyword targeting, you can bet your competitors are. That’s why it pays to target specific keywords with your content before you produce it.
4. Ensure Your Content Reflects Your Brand’s Voice
Content marketing is one of the best ways to develop and refine the “voice” of your brand. However, even large, well-funded businesses with dedicated content teams can struggle to identify and define what their brand voice actually sounds like, especially when working with larger teams.
For each and every post, ask questions about how the content advances and develops your brand’s voice. Does the writing reflect your company’s values? What does the tone say about what it’s like to do business with you? Is your brand voice sincere, or forced and artificial? These are all questions that can help you take control of your brand’s voice and refine your messaging through content. By answering these questions (and correcting course when necessary), you’ll also provide your audience with a more cohesive experience as a brand, something to which all blogs should aspire.
3. Constantly Hone Your Writing Skills
One of the questions I’m asked the most often is, “How can I become a better writer?” To many would-be content producers, their relative lack of experience or confidence is the biggest obstacle to their aspirations, and there’s nothing worse than telling people to just stick with it in the vague hopes that their writing skills will improve.
2.Make sure your content is really focused on your target audience
This might sound like a no-brainer but remember: If your content is too broad, you’ll find that you’ll generate visitors who don’t convert into customers.
It’s better to have a much smaller audience that is targeted than a larger one that doesn’t convert.
Especially nowadays, with the rise of TikTok. Cisco estimated that 80% of all worldwide traffic by the end of 2021 will be video.
Luckily, almost any marketing campaign lends itself well to video production. Whether you’re doing product demos, Q&As, filming production, or even recording a meeting, you will surely find something that can be recorded on a camera that would be of interest to your target audience.
Instagram, Snapchat, and YouTube are great vehicles for promoting your videos, and the first two don’t even require you to spend money on pro filming gear. You can easily use your phone to record short videos, which will make you more approachable as well.