SEO is a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field. So, without further ado, here is everything you need to know about the types of SEO and why are they vital in today’s digital world. One of the most important functions of SEO is increasing visibility, which means making it easier for prospects to find you when they search for something you have to offer. Visibility is directly related to your ranking. The higher you rank on a search engine result page (SERP), the more likely prospects are to see you and click through to your site. The more effective your SEO efforts, the higher your ranking and the better your visibility, which is especially important when you consider that a quarter of web users never click past the first SERP ( Search Engine Results Page ).
What is SEO?
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
The three main parts of SEO?
To understand the true meaning of SEO, let us break that definition down and look at the parts that make it up:
Technical SEO: With technical SEO you can ensure that search engines can crawl and index your website without any issues.
On-site SEO: Rules to apply on your site and content to make it search engine friendly.
Off-site SEO: Ways to promote your website or blog so that it can rank higher in search results.
Technical SEO ( Search Engine Optimization )
The first stage in the SEO process is called technical SEO. As the name implies, technical SEO has nothing to do with the actual content of a website or with website promotion methods.
It has to do with settings you need to configure to make the job of search engine crawlers easier. Usually, once you get your technical SEO correct, you may not have to deal with it again.
On the other hand, if you have problems with crawling and indexing, it can negatively impact your rankings.
On-site SEO ( Search Engine Optimization )
The second stage is On-Page SEO. On-Page SEO has to do primarily with the content and other elements found on a page.
Unlike technical and off-page SEO, the main focus of on-page SEO is to provide search engine crawlers enough signals so that they can understand the meaning and context of your content.
Remember that search engines don’t read a page like a human so they are looking for signals to figure out what a page is all about.
It is at this stage that you will deal with website structure, SEO keywords, title optimizations, headings, internal links, image SEO, structured data markup, and other techniques that can send the right signals to search engines.
If followed correctly, on-page SEO will also improve the usability and credibility of a website or blog.
Note that content optimization is part of on-page SEO but sometimes this is referred to as Content SEO.
Off-site SEO ( Search Engine Optimization )
Besides the changes, you can do to your website (on-site SEO) so that it ranks higher in the SERPs, the other way to improve your website’s ranking position is by using off-site SEO techniques.
Off-site SEO is generally known as link building but I prefer to use the term website promotion since a proper way to promote a website involves many more methods and techniques than building links.
Why is off-page SEO important?
Off-page SEO is tremendously valuable because it tells search engines that your website is important to others on the web. Every link that you receive acts as an endorsement from another source that your website is quality.
This lets external sources act as tie-breakers for websites that have the same quality of on-page SEO so search engines know the best to rank websites on search engine results pages (SERPs).
What can you do to get more links?
That’s a very good question and I am sure that if you search the Internet for that phrase you will get hundreds of different answers.
You can read this article on how to approach link building but your primary focus not be how to get links but how to create good quality content for your website.
Good content will get you natural links which in turn will give you high rankings and traffic.
If you try to buy links or get them the easy way, you may have temporary success and then see your website disappearing from the top pages after the next Google update.
What is the difference between SEO and Digital Marketing?
Some people often ask me “Is SEO the same as Digital Marketing?” The simplest answer I can give is that SEO is one of the tools available in your Digital Marketing arsenal.
SEO can be part of your overall Digital Marketing campaign which normally includes other things like social media promotion, PPC, content strategy, etc.
Good content is still the most important success factor with or without SEO.